Promotional Products That Will Make You Smile

Promotional products are rapidly growing in popularity, and many businesses have done away with business card in order to better promote their business with these products. There are so many promotional products available, each business is sure to find the perfect products to suit their purpose. The following paragraphs will discuss some of the promotional products available, that are likely to bring a smile to your employees, as well as your customers.

Writing pens have always been popular promotional products for businesses everywhere. Quality promotional pens can be very effective in helping to promote more business. In addition, if you put some careful thought into the type and style of the pens you choose, they are sure to bring smiles to the faces of your employees, as well as your customers. Consider bright, fun colors! This is sure to bring plenty of smiles! Also think about choosing pens to match the theme of your business. For example, if your business of the medical nature, choose pens shaped like common medical tools, like maybe mock syringes.

Can covers are other type of promotional product known to promote business, as well as generate smiles. Can covers are extremely popular during warmer months, when beverages are most likely to get warm. What can bring a smile quicker on a hot, sunny day than a cold drink can? Not only do these promotional products keep beverages cool while promoting business, they come in many different styles and colors, the help bring smiles to the faces of all.

Another great choice of promotional products that can bring smiles while promote business is promotional sports bottles or cups. Sports bottles are growing more and more popular, as people fill them with a beverage, and take them to many outdoor functions. By selecting the perfect style and color for these promotional products, you can certainly catch the eyes of many potential customers, while bring smiles to the customers using the promotional sports bottles or cups. People everyone will see your company name and logo, while admiring your promotional products.

During colder seasons, promotional jackets tend to bring smiles to the faces of many. With so many trendy styles available, the right promotional jackets could work for any business. During the coldest seasons, most everyone wears a jacket. Imagine your company logo on the backs of so many people! That, alone, is sure to bring a smile to your face. The trendiness of the promotional jackets you choose, is sure to bring smiles to the wearer.

Promotional products have been bring smiles to the faces of many for years. The key is putting some thought into the promotional products that will work best for your business before making a purchase. What will make your customers smile? Before selecting a promotional product to help boost your business, you must be able to answer that question.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products. Ensure you have the perfect promotional gift or business gift to promote your business.

Developing a Program to Sell Promotional Products

If you are in the business of selling marketing services, promotional products should be a key element to the offerings you provide your clients. Items such as embroidered apparel, T-shirts, and custom imprinted giveaways like pens and magnets fall under this category. Developing a program with your client to decide upon the best way to spend their marketing dollars will take a little bit of research on your part, but could in turn be a profitable arrangement for both sides of the deal.

As more companies enter the business of selling promotional products, the items they produce and sell become more commodity based. Quality workmanship and reasonable delivery are necessary, but no longer sufficient conditions to guarantee profitability. So, while promotional apparel may be sold at bid-based prices, the positive results of those products can be sold at a more robust profit. To accomplish this means you’ll have to shift your thinking and approach from simple product selling to promotional accountability. Program selling’s accountability starts with having specific measurable objectives, and ends with evaluating whether those objectives were achieved by the promotional methods used. Selling a client a program for promotional marketing is rooted in understanding your client’s business and using promotional products to produce a specific, measurable outcome.

Decide on specific objectives

This is the first and most important step in determining which promotional products will work best for your client. Often the goals of a program are revealed through casual conversations with clients or prospects who think they have no requirements for their marketing. Keep your ears open for stated or implied needs.

To discover truly worthwhile objectives, work with the client to develop a list of as many organizational needs, problems, challenges and opportunities as possible. Then narrow the list down to the few that are most important and can probably be accomplished through getting people to work more productively in definable ways. For each of these important challenges, identify the specific activities or performance levels that will help the most. For example, for a sales-incentive program you might consider the number of calls or contacts, percent of sales quotas met, new accounts generated, or specific types of products sold.

Agree upon a budget

Sometimes the client will hand the budget to you. Other times it needs to be developed based on what the program is meant to achieve, what the financial benefits from the program will be, what the costs of not achieving your goals will be, what has been done in the past, and other concerns. Many budgets are simply based on a percentage of the projected savings or incremental profits that are expected. Generally speaking, the greater the trust-bond between you and your client, the easier it will be to discuss these points openly and candidly.

Create a central theme to the promotions you sell

The theme needs to fit with the image of the organization, the target audience, other ongoing communication patterns within the organization, and the goals they have. It needs to be creative, catchy and thoughtful. Perhaps incorporate a unique cartoon character mascot designed specifically for the company, to make the theme more tangible and interesting.

Develop messages to support the theme

Even promotions need promoting. If your promotional program is longer than three months you will need to give it a number of boosts to keep the message fresh for the client’s target audience. These messages can be placed on fliers, pay stubs, on posters, on banners, stickers, and promotional products. They need to support the creative theme the same way carbonation supports soft drinks-with creative sparkle. In this manner you align the messages, theme, company image and objectives.

The products

Promotional products such as custom embroidered outerwear, caps, T-shirts and coffee mugs should round out the program, supporting the theme and promotional messages. Consider them the attention-getters, educational tools and reminders of the program’s existence and importance. They should be added to on a regular schedule to keep the promotional message fresh and interesting.

Be careful to select the appropriate promotional products. Again, alignment is important. Ideally, the products you select should be appealing to the target audience and bear a natural relationship to the objectives, theme and message.

Is it working?

Finally, you need to establish a way of measuring results. This final step is extremely important. It provides the feedback you need to demonstrate the success of the program and to improve future programs.

Little Known Ways to Pick the Right Promotional Product for Your Business

There was a time when if you owned a pie shop, all you needed to do was get up, make pies, sell pies and go home. But today you have to be a marketing guru as well. This may sound overly dramatic but it is true. We live in a world filled with competition, many people selling the same product or service, fighting for the same market share. Competition here keeps increasing and we need a difference, a unique selling point – Promotional Products Marketing could be the answer!

The difference should be your marketing campaign. Instead of investing in magazine and newspaper advertising, use a more cost-effective strategy such as promotional products.

But you need to be aware of one key element to promotional product marketing – selecting the most appropriate promotional items can be a tough task. You should be confident that your promotional products will achieve the desired result. Here are some general guidelines to assist in choosing the right product:

Define your objectives

Think about the kind of response you’re looking for, what you want to accomplish and at what point will the response justify the budget? Who is your audience? All these are vital considerations in promotional product marketing.

Choose quality items

Quality items such as promotional umbrellas are likely to be more appreciated by your customers and prospects than cheaper merchandise such as key chains or poor quality plastic pens. Often the most successful promotional items are those that are durable and likely to be used regularly.

Have a unique design

Along with choosing an appropriate product for your business, you should also concentrate on the design. The design could include your logo, business name or whatever message you wish to convey. The best designs can be quite simple but they are always appealing.

Make the item colourful

Making the product colourful doesn’t mean that you have to implement all the available colours, choose the colours that match your brand. General advice would be to avoid the colours black and white, which can give the impression that your products are old and outdated.

Get useful products

Before you choose a product for your marketing campaign, decide whether your promotional items are for one-time use or multiple times use. It’s better to go for an item that can be used for a long period. Useful products remind people about your brand whenever they need a service relating to yours.

Also remember, the product should relate to your business. Let’s take a closer look, for example, if your company markets beauty products would you give your clients a promotional mug? Maybe not, although Promotional mugs are universally acceptable and often warmly received – but you might want to offer something that is more relevant to your business. Many companies choose promotional gifts that are made from recycled materials to make a statement that they care about the environment.

Whatever you decide, never compromise your brand values. Recognise them, reinforce them, and refer to them when making decisions about the promotional items that will represent your brand.

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from the crowd.

The following are eight simple ways you can use promotional products on the Internet.

Promote Your Company’s Website

This is the first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business – items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, it’s getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!