Little Known Ways to Pick the Right Promotional Product for Your Business

There was a time when if you owned a pie shop, all you needed to do was get up, make pies, sell pies and go home. But today you have to be a marketing guru as well. This may sound overly dramatic but it is true. We live in a world filled with competition, many people selling the same product or service, fighting for the same market share. Competition here keeps increasing and we need a difference, a unique selling point – Promotional Products Marketing could be the answer!

The difference should be your marketing campaign. Instead of investing in magazine and newspaper advertising, use a more cost-effective strategy such as promotional products.

But you need to be aware of one key element to promotional product marketing – selecting the most appropriate promotional items can be a tough task. You should be confident that your promotional products will achieve the desired result. Here are some general guidelines to assist in choosing the right product:

Define your objectives

Think about the kind of response you’re looking for, what you want to accomplish and at what point will the response justify the budget? Who is your audience? All these are vital considerations in promotional product marketing.

Choose quality items

Quality items such as promotional umbrellas are likely to be more appreciated by your customers and prospects than cheaper merchandise such as key chains or poor quality plastic pens. Often the most successful promotional items are those that are durable and likely to be used regularly.

Have a unique design

Along with choosing an appropriate product for your business, you should also concentrate on the design. The design could include your logo, business name or whatever message you wish to convey. The best designs can be quite simple but they are always appealing.

Make the item colourful

Making the product colourful doesn’t mean that you have to implement all the available colours, choose the colours that match your brand. General advice would be to avoid the colours black and white, which can give the impression that your products are old and outdated.

Get useful products

Before you choose a product for your marketing campaign, decide whether your promotional items are for one-time use or multiple times use. It’s better to go for an item that can be used for a long period. Useful products remind people about your brand whenever they need a service relating to yours.

Also remember, the product should relate to your business. Let’s take a closer look, for example, if your company markets beauty products would you give your clients a promotional mug? Maybe not, although Promotional mugs are universally acceptable and often warmly received – but you might want to offer something that is more relevant to your business. Many companies choose promotional gifts that are made from recycled materials to make a statement that they care about the environment.

Whatever you decide, never compromise your brand values. Recognise them, reinforce them, and refer to them when making decisions about the promotional items that will represent your brand.

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from the crowd.

The following are eight simple ways you can use promotional products on the Internet.

Promote Your Company’s Website

This is the first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business – items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, it’s getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

Helpful Tips For Choosing Promotional Products

Promotional products help a lot in making your business marketing successful. It provides leverage allowing the company to grow its customer base and improve the profits. It has been observed by certain advertising institutes during a study they have performed that about eighty two percent of recipients recalled the name of the business associated behind the logoed promotional item. Furthermore, studies have revealed that a promotional product is still considered as a cost-effective, high impact ad medium that empowers small businesses to gain substantial return of investment like big corporations.

So even when technology is beginning to reshape the approach of businesses to promote and advertise their products and services, several companies still rely heavily on the promotional products. Being able to choose the right promotional product is important as this determines the success of the campaign. Here are a few quick tips to help you when choosing an appropriate item you would put your brand name on.

First, you’ve got to make it useful. When you choose promotional items that are of great use to your recipients, it is more likely that your brand exposure and increase of sales will be accomplished. It therefore implies that you have to know your target market. Some studies have revealed that a large group of consumers are more inclined to wearing logoed headwear.

It is a perfect choice for most companies to go with branded headwear in places where it gets pretty hot, as it will be indeed very useful. So there are more chances that the caps will be worn. And when they are worn, they practically serve as an advertising medium, which will benefit your business.

It is also important to make your promotional product unique, however it also has to be relevant to your business. It is true that the consumers of today demand a lot more from businesses. Regardless if you are running a business to consumer or business-to-business enterprise, you need to be able to engage your customers with your promotional products in a way that they will reflect the nature of your business.

As an example, an adventure sports gear and equipment manufacturer can distribute promotional watches that are waterproof. On the other hand computer repair shops and IT services businesses may give out USB drives that have their brand on them. A brewery business could offer promotional stubby holders, which are designed like wooden barrels. There are just different ideas that businesses can capitalize on.

Lastly, the businesses have to make sure that the promotional products they give out are made from high-quality materials. It is natural that items that break easily get thrown out fast and those of good quality are kept longer. When choosing the manufacturer to provide you with promotional products that you can offer to your market, it is important to consider quality of the products. Promotional items that are sturdy and of good quality will reflect the brand’s reputation on delivering only the best products or services to their clients.