Use Promotional Products Like Promotional Mugs and Logo Mats to Build Your Brand Image

You might have heard about promotional products, but don’t know how to use these products to build your brand image. This is wise to make investment in these products for great returns instead of wasting money on bench ads or billboards.

No doubt, billboards attract attention, but they are not as cheap as other advertising products. Another disadvantage of billboard is that they are fixed and not movable. On the other hand, promotional products travel from one place to another to advertise your brand message. Promotional items can help you establish your company image in different ways. Big brands always include promotional items like promotional mugs and logo mats in their marketing mix.

Here are some ideas about how to use advertising products to promote your business:

Know the Value of making Statements

You are in business and you know the importance of making statements. In business, you cannot ignore the value of making statements. It can boost the bottom line of your company. It will not only create your business image among individuals, but also make good impression on communities. It is up to you to make your business statement off-putting or flashy. Ideally, you would love to deliver insightful business message using elusive system. This is exactly what logo mats and promotional mugs can do.

Exact Use of Logo Mats

Promotional products are commonly seen everywhere. But, these advertising items need to be customized to reflect the impression of your business values, goals or tastes. They must attract viewers’ attention to learn about the origin of these products. Certainly, you can place customized logo mat near the door of your home, but this is not the proper place to advertise your company brand. Until you make the right use of right things, you cannot achieve desired goals. You can put logo mats in the Lobby Area, Employees Only Section or Behind Retail Counter to express your company message.

How to Choose Promotional Mugs?

Companies often give promotional mugs to their customers so that they would think about and remember company name. Hundreds of thousands take tea or coffee regularly, and thus these mugs not only advertise your company message, but also get appreciation for your company’s investment in promotional material. Choosing great designs and colors for your company logo, you must consider the price factor. You can choose from insulated mugs or ceramic mugs according to your advertising budget. If you want to make a reasonable choice within your budget, ceramic mugs are the best option.

How to Effectively Use Promotional Products

The purpose of promotional products is to attract new clients/customers, increase brand awareness and to ultimately grow your company, cause or campaign. They are proven to be a cost-effective way of marketing to an extremely large audience with minimal work. So, what exactly can promotional products do for you?

1. Create and establish solid relationships.

Giving an item to someone (potential customer, donor, or voter) will make them more likely to give back to you, whether that be in the form of a purchase, donation or support. According to a recent market research study, 52% of participants given a promotional item ultimately did business with that company.

2. Driving attention.

We all want attention for our company, cause or campaign. Promotional products are a great way to gain that attention. Recent surveys show that there is a 176% increase in foot traffic to those that hand out promotional items.

3. They last (sometimes) longer than your company, cause or campaign.

Compared to conventional ads, promotional products could potentially continue to reach new customers, donors or voters for an unlimited amount of time. In a recent study performed at a variety of airports, 71% of participants had received a promotional product in the last 12 months. Of those participants, 33% had that product on them.

4. Increase brand recognition.

Promotional products have the ability to reach an audience far beyond your targeted boundaries. For example, promotional t-shirts are often worn to the gym, grocery store, park or shopping. They are walking, moving and breathing billboards.

5. They could be the reason for your largest customer, most frequent donor, or biggest supporter.

Promotional products are designed to generate revenue for your company, interest from your donors and interaction from your supporters. A Baylor University study concluded that those using promotional products were 22% more successful than those that didn’t.

Guide to Giving Promotional Products to Employees:

What is Employee Recognition? The acknowledgement of an individual or team’s behavior, effort and accomplishments that support the organization’s goals and values.

  • Tablet cases: Ideal for universities, technology companies and more, your logo will travel far on a tablet case.
  • Mugs: Take any hot beverage on-the-go with style while enjoying an advertising option with the potential for excellent repeat exposure. From trade shows to employee gifts and giveaways, a mug is a great way yo be seen at any coffee break!
  • Notebooks: A notebook, with ample writing space, is perfect for meetings and conventions.
  • Calendars: Self-adhering calendars are powerful promotional items that ensure your message sticks. They are a convenient way for counting down days and marking events.
  • Key rings: Keep your branding options open with an aluminum beverage wrench key chain. The perfect promotional giveaway for bars, tailgates, beverage companies and more, just customize with a laser or pad print imprint.

Business Promotional Products Adds Value to Your Business

Branding is a very important aspect of managing a business. Good products and services aren’t enough to gain the competitive edge in the market – you need to tell people to get them in. You also need to add value to your business and what better way than doing it with business promotional products. Businesses around the world have fallen back on this tried and tested method to connect with their customers and build a long term partnership. A gift can go a long way in turning a onetime customer into a loyal repeat customer.

Promotional products are, in reality, one of cheapest forms of marketing around as they help you reach out to your customers time and time again. When it comes to choosing these products the idea is to offer some promotional items to your customers which has maximum visibility. It also depend what type of business you have, as to what type of product you should be providing. If you are a bank you might give out money boxes, USB’s for graphic design and marketing companies and if you in the health and fitness industry, water bottles. Pens are always a safe bet for any B2B relationships.

You can also contact a printing and marketing company about maximising your campaign, whether you need a promotional page for your website or a mail out to your customers with your letterhead in a branded envelope to maximise your conversion rate, a printing and marketing company will be able to find a solution.

Here are some business promotional products which can add value to your business.

• Key Chains – Key Chains are one of the most popular promotional products which businesses have used over the years. A key chain is an object of daily use which makes it stay with the customers for many years and serves as a great promotional tool. You can choose from an array of materials such as plastic, metal and wooden key chains where you can have your brand name, logo and contact details printed or embossed by a professional printing services provider.

• Promotional Pens – Along with the key chains it is perhaps one of the oldest promotional products that businesses have opted for. Today you will get to choose from a wide variety of pens based on their shapes, functionality and colours for your business. Try opting for bright coloured pens as they tend to catch maximum attention.

• Caps – This is another promotional product which has gained immense popularity in recent years. Whenever there is a large-scale event such as a sports event or a rally, you can distribute your caps among the participants which will promote your business. There are different varieties of caps which can be printed upon. This is one of the most cost effective ways of promoting a brand.

• Mouse Pads – With the advent of the technology revolution laptops and desktops have become a part of every household and thus offering customised mouse pads serves as a good promotional exercise. Create some stunning advertisements and get them printed on the mouse pads which can be distributed among your customers as these will promote your business every day.

• USB Flash Drives – USB Flash drives are another must have products in this e-age. You can have your company’s name and logo printed on these USB Flash drives and have their distributed among your customers. Among all the above items this is surely the most expensive one and can be reserved for your premium customers, with maximum effect.

All these business promotional products serve the purpose of branding a business. All that you need to do is hire the services of a good printing services company which has expertise in offering these promotional products.

Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.

The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power.

Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective tools for getting their message out and building business success is the use of custom imprinted promotional products, also known as advertising specialties. Even non-profit organizations and government agencies are using custom imprinted products to increase awareness and improve relations with contributors and constituents more than ever.

Another one of the great values of imprinted promotional products is their ability to carry a message to a well-defined audience. Because today’s promotional products are more useful and appreciated by the recipients, they are retained, often for extended periods of time, and used again and again. Higher perceived value, combined with the low cost, serve to enhance the ability to meet or exceed the desired result of any ad campaign through the use of custom imprinted promotional products. The recipients will utilize these and when they do they will see your message over and over again.

With today’s massive 400,000+ products and wide variety of items to choose from, you can utilize a specific unique or targeted custom promotional product to increase repeat business, promote brand awareness, improve direct mail responses, stimulate customer referrals, employee incentives or appreciation and increase trade show traffic. Just imagine being the hit of the big trade show by drawing tremendous attention to your station with the latest item, or increasing non-profit contributions or employees performance with a high perceived value customized award or gift… The possibilities are endless, limited only by the creativity of the marketing plan. And the effectiveness of promotional products is long lasting with the enormous choice of items ranging from apparel, bags, awards, cups and drinkware, executive gifts, you name it…and so much more than can possibly be listed here!

The wide variety of colors, size ranges, materials, and price ranges offers added value as well. For years promotional products have helped to stimulate recognition and growth for organizations of every type and size. Non-profit groups, small to large businesses, even governmental agencies, just to name a few, have utilized promotional products successfully for decades. High perceived value at a low cost is a success formula that makes the future use of promotional products very viable for years to come. Brand awareness through placement of your logo, slogan or brand on promotional products gives any campaign a longer lasting and much greater impact. Creating goodwill, usability and appreciation is great advertising and marketing dollars well spent. It’s that simple!

As corporations slash their budgets in an effort to increase their bottom line performance, it only makes sound business sense for every business to review and expand their use of imprinted promotional products. Being the least expensive and most effective form of advertising today, it allows the biggest bang for your marketing dollar. The answer in today’s highly competitive market is low cost, high perceived value imprinted promotional products. Get on board now and let your dollars spent expand into increased sales for 2007 and beyond.