Business Promotional Products Adds Value to Your Business

Branding is a very important aspect of managing a business. Good products and services aren’t enough to gain the competitive edge in the market – you need to tell people to get them in. You also need to add value to your business and what better way than doing it with business promotional products. Businesses around the world have fallen back on this tried and tested method to connect with their customers and build a long term partnership. A gift can go a long way in turning a onetime customer into a loyal repeat customer.

Promotional products are, in reality, one of cheapest forms of marketing around as they help you reach out to your customers time and time again. When it comes to choosing these products the idea is to offer some promotional items to your customers which has maximum visibility. It also depend what type of business you have, as to what type of product you should be providing. If you are a bank you might give out money boxes, USB’s for graphic design and marketing companies and if you in the health and fitness industry, water bottles. Pens are always a safe bet for any B2B relationships.

You can also contact a printing and marketing company about maximising your campaign, whether you need a promotional page for your website or a mail out to your customers with your letterhead in a branded envelope to maximise your conversion rate, a printing and marketing company will be able to find a solution.

Here are some business promotional products which can add value to your business.

• Key Chains – Key Chains are one of the most popular promotional products which businesses have used over the years. A key chain is an object of daily use which makes it stay with the customers for many years and serves as a great promotional tool. You can choose from an array of materials such as plastic, metal and wooden key chains where you can have your brand name, logo and contact details printed or embossed by a professional printing services provider.

• Promotional Pens – Along with the key chains it is perhaps one of the oldest promotional products that businesses have opted for. Today you will get to choose from a wide variety of pens based on their shapes, functionality and colours for your business. Try opting for bright coloured pens as they tend to catch maximum attention.

• Caps – This is another promotional product which has gained immense popularity in recent years. Whenever there is a large-scale event such as a sports event or a rally, you can distribute your caps among the participants which will promote your business. There are different varieties of caps which can be printed upon. This is one of the most cost effective ways of promoting a brand.

• Mouse Pads – With the advent of the technology revolution laptops and desktops have become a part of every household and thus offering customised mouse pads serves as a good promotional exercise. Create some stunning advertisements and get them printed on the mouse pads which can be distributed among your customers as these will promote your business every day.

• USB Flash Drives – USB Flash drives are another must have products in this e-age. You can have your company’s name and logo printed on these USB Flash drives and have their distributed among your customers. Among all the above items this is surely the most expensive one and can be reserved for your premium customers, with maximum effect.

All these business promotional products serve the purpose of branding a business. All that you need to do is hire the services of a good printing services company which has expertise in offering these promotional products.

Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.

The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power.

Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective tools for getting their message out and building business success is the use of custom imprinted promotional products, also known as advertising specialties. Even non-profit organizations and government agencies are using custom imprinted products to increase awareness and improve relations with contributors and constituents more than ever.

Another one of the great values of imprinted promotional products is their ability to carry a message to a well-defined audience. Because today’s promotional products are more useful and appreciated by the recipients, they are retained, often for extended periods of time, and used again and again. Higher perceived value, combined with the low cost, serve to enhance the ability to meet or exceed the desired result of any ad campaign through the use of custom imprinted promotional products. The recipients will utilize these and when they do they will see your message over and over again.

With today’s massive 400,000+ products and wide variety of items to choose from, you can utilize a specific unique or targeted custom promotional product to increase repeat business, promote brand awareness, improve direct mail responses, stimulate customer referrals, employee incentives or appreciation and increase trade show traffic. Just imagine being the hit of the big trade show by drawing tremendous attention to your station with the latest item, or increasing non-profit contributions or employees performance with a high perceived value customized award or gift… The possibilities are endless, limited only by the creativity of the marketing plan. And the effectiveness of promotional products is long lasting with the enormous choice of items ranging from apparel, bags, awards, cups and drinkware, executive gifts, you name it…and so much more than can possibly be listed here!

The wide variety of colors, size ranges, materials, and price ranges offers added value as well. For years promotional products have helped to stimulate recognition and growth for organizations of every type and size. Non-profit groups, small to large businesses, even governmental agencies, just to name a few, have utilized promotional products successfully for decades. High perceived value at a low cost is a success formula that makes the future use of promotional products very viable for years to come. Brand awareness through placement of your logo, slogan or brand on promotional products gives any campaign a longer lasting and much greater impact. Creating goodwill, usability and appreciation is great advertising and marketing dollars well spent. It’s that simple!

As corporations slash their budgets in an effort to increase their bottom line performance, it only makes sound business sense for every business to review and expand their use of imprinted promotional products. Being the least expensive and most effective form of advertising today, it allows the biggest bang for your marketing dollar. The answer in today’s highly competitive market is low cost, high perceived value imprinted promotional products. Get on board now and let your dollars spent expand into increased sales for 2007 and beyond.

Promotional Products That Will Make You Smile

Promotional products are rapidly growing in popularity, and many businesses have done away with business card in order to better promote their business with these products. There are so many promotional products available, each business is sure to find the perfect products to suit their purpose. The following paragraphs will discuss some of the promotional products available, that are likely to bring a smile to your employees, as well as your customers.

Writing pens have always been popular promotional products for businesses everywhere. Quality promotional pens can be very effective in helping to promote more business. In addition, if you put some careful thought into the type and style of the pens you choose, they are sure to bring smiles to the faces of your employees, as well as your customers. Consider bright, fun colors! This is sure to bring plenty of smiles! Also think about choosing pens to match the theme of your business. For example, if your business of the medical nature, choose pens shaped like common medical tools, like maybe mock syringes.

Can covers are other type of promotional product known to promote business, as well as generate smiles. Can covers are extremely popular during warmer months, when beverages are most likely to get warm. What can bring a smile quicker on a hot, sunny day than a cold drink can? Not only do these promotional products keep beverages cool while promoting business, they come in many different styles and colors, the help bring smiles to the faces of all.

Another great choice of promotional products that can bring smiles while promote business is promotional sports bottles or cups. Sports bottles are growing more and more popular, as people fill them with a beverage, and take them to many outdoor functions. By selecting the perfect style and color for these promotional products, you can certainly catch the eyes of many potential customers, while bring smiles to the customers using the promotional sports bottles or cups. People everyone will see your company name and logo, while admiring your promotional products.

During colder seasons, promotional jackets tend to bring smiles to the faces of many. With so many trendy styles available, the right promotional jackets could work for any business. During the coldest seasons, most everyone wears a jacket. Imagine your company logo on the backs of so many people! That, alone, is sure to bring a smile to your face. The trendiness of the promotional jackets you choose, is sure to bring smiles to the wearer.

Promotional products have been bring smiles to the faces of many for years. The key is putting some thought into the promotional products that will work best for your business before making a purchase. What will make your customers smile? Before selecting a promotional product to help boost your business, you must be able to answer that question.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products. Ensure you have the perfect promotional gift or business gift to promote your business.

Developing a Program to Sell Promotional Products

If you are in the business of selling marketing services, promotional products should be a key element to the offerings you provide your clients. Items such as embroidered apparel, T-shirts, and custom imprinted giveaways like pens and magnets fall under this category. Developing a program with your client to decide upon the best way to spend their marketing dollars will take a little bit of research on your part, but could in turn be a profitable arrangement for both sides of the deal.

As more companies enter the business of selling promotional products, the items they produce and sell become more commodity based. Quality workmanship and reasonable delivery are necessary, but no longer sufficient conditions to guarantee profitability. So, while promotional apparel may be sold at bid-based prices, the positive results of those products can be sold at a more robust profit. To accomplish this means you’ll have to shift your thinking and approach from simple product selling to promotional accountability. Program selling’s accountability starts with having specific measurable objectives, and ends with evaluating whether those objectives were achieved by the promotional methods used. Selling a client a program for promotional marketing is rooted in understanding your client’s business and using promotional products to produce a specific, measurable outcome.

Decide on specific objectives

This is the first and most important step in determining which promotional products will work best for your client. Often the goals of a program are revealed through casual conversations with clients or prospects who think they have no requirements for their marketing. Keep your ears open for stated or implied needs.

To discover truly worthwhile objectives, work with the client to develop a list of as many organizational needs, problems, challenges and opportunities as possible. Then narrow the list down to the few that are most important and can probably be accomplished through getting people to work more productively in definable ways. For each of these important challenges, identify the specific activities or performance levels that will help the most. For example, for a sales-incentive program you might consider the number of calls or contacts, percent of sales quotas met, new accounts generated, or specific types of products sold.

Agree upon a budget

Sometimes the client will hand the budget to you. Other times it needs to be developed based on what the program is meant to achieve, what the financial benefits from the program will be, what the costs of not achieving your goals will be, what has been done in the past, and other concerns. Many budgets are simply based on a percentage of the projected savings or incremental profits that are expected. Generally speaking, the greater the trust-bond between you and your client, the easier it will be to discuss these points openly and candidly.

Create a central theme to the promotions you sell

The theme needs to fit with the image of the organization, the target audience, other ongoing communication patterns within the organization, and the goals they have. It needs to be creative, catchy and thoughtful. Perhaps incorporate a unique cartoon character mascot designed specifically for the company, to make the theme more tangible and interesting.

Develop messages to support the theme

Even promotions need promoting. If your promotional program is longer than three months you will need to give it a number of boosts to keep the message fresh for the client’s target audience. These messages can be placed on fliers, pay stubs, on posters, on banners, stickers, and promotional products. They need to support the creative theme the same way carbonation supports soft drinks-with creative sparkle. In this manner you align the messages, theme, company image and objectives.

The products

Promotional products such as custom embroidered outerwear, caps, T-shirts and coffee mugs should round out the program, supporting the theme and promotional messages. Consider them the attention-getters, educational tools and reminders of the program’s existence and importance. They should be added to on a regular schedule to keep the promotional message fresh and interesting.

Be careful to select the appropriate promotional products. Again, alignment is important. Ideally, the products you select should be appealing to the target audience and bear a natural relationship to the objectives, theme and message.

Is it working?

Finally, you need to establish a way of measuring results. This final step is extremely important. It provides the feedback you need to demonstrate the success of the program and to improve future programs.