Personalized Promotional Products for Businesses

Small and large businesses can benefit highly from getting personalized promotional products. This can help your company get the awareness and attention you are seeking. There are a lot of ways to lure customers and clients to do business with you. You have to make sure you give them a lasting impression so that they will always remember you. Events you can attend where you will need promotional products include trade shows, conventions, conferences and other corporate gatherings. You can practically get any item and turn it into the perfect marketing tool. You will be reminding your current clients of your excellent business and services all while attracting new clients.

There are popular products that can be personalized for your company to give out at your office or at events. These items include pens, business card magnets, shot glasses, portfolios, tote bags and key chains. They’re all practical and will guarantee that they will be used again at home, work or on the go, all while promoting your business and services. Depending on what promotional products you choose, they can be embroidered, engraved, monogrammed or printed with your business logos or unique graphic designs. This is a way to brand yourself and it will give you more exposure.

There are other items people look for when trying to promote their company. Other personalized promotional products can include t-shirts, can coolers, stress balls, mouse pads, calculators, coasters, travel mugs, sports bottles and more. Travel mugs and sports bottles are extremely popular; especially when they come with double wall feature. Get them custom printed with your business logos, unique graphic designs. These are all products that will be used consistently by your customers and clients. They will always remember your business whenever they see or use their new products.

Wherever you may look, make sure that you are buying top quality personalized promotional products. Get your brand out there and impress your clients. Give them also to your employees so they can further promote your company outside of work. Choose products that best suit your style and needs and start promotion now. Make sure you search well and only go with companies selling the highest quality in promotional items for cheap. It’s perfect so that you won’t have to overspend using other marketing tools or advertising means for your company. Not only is it great for businesses but also non-profit organizations and charities to get promotional products to sell with their logo to raise awareness.

Make Your Event Memorable – Plan Carefully With Promotional Products

For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished.

Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don’t miss the opportunity to engender long-lasting positive memories of your organization or event. Be sure that it is happily remembered for months or even years afterward by including promotional products.

Create Anticipation

Send out promotional products in advance as reminders of that upcoming special event. Generating interest beforehand is key. Incorporate your unique theme into the promotional product concept and establish that feeling of excitement.

Motivational Reminders

Perhaps your event relates to employees achieving outstanding sales or other work-related goals. Keeping your participants focused and enthusiastic requires even more advance notice. Also important here is involving a larger quantity of promotional products to serve as reminders. Such special events involve well-thought out planning and the selection of an inclusive motif that can be easily conveyed through the duration of the event. Promotional products should serve as motivational reminders throughout the experience from beginning to end and relate back to that special theme in a creative way.


If you are planning a benefit or a community affair, be sure to delegate responsibility by
establishing a core team. Choose members to help keep maintain the planning process. Be sure that they are dedicated to the cause and enthusiastic about achieving the goals of the event. This will help establish a willingness to work together and assume certain responsibilities. It is also a good idea to involve community organizations to help contribute. Consider the local government and municipal divisions for donations of time and money.

If you are a vendor participating in such a large event, you will want to give promotional products to visitors of your booth. This is important because even after the benefit, participants will have memorabilia reminding them of the cause and your association with it. Some examples of promotional products given out might include magnets, water bottles, pens, business card holders, letter openers, and other items. Such products can be inexpensive and also useful. Be sure that you have a proportional quantity of promotional products that relates to the total number of expected visitors. You will want to have enough products to circulate and promote your organization.

Note that it can also be effective to use low-cost kids’ products as favors or prizes. These might include crayons, whistles, balls, puzzles, or other items. These are very inexpensive to purchase as a buyer, but children almost always consider them valuable.

The Importance of Planning

For special events, planning ahead can ensure success. You and your promotional consultant will want to consider several key ideas in advance:

o Goals – What is the purpose for the event? To promote goodwill? To generate new customers? To reward employees?

o Budget – What is the figure per person? What is included in the budget: Food? Transportation? Gifts? Setting such guidelines in advance can help you plan more carefully and achieve all of your goals.

o Timeframe – When do you want to begin the promotion of your special event? Is it a contest? The more involved an affair is, the earlier you will have to announce it. If traveling is required of attendees, their saving the date will be much more crucial than if the event were held in-house or at a local venue.

o Attendees – Who are you inviting? Are these important clients? Employees to be recognized? Are attendees encouraged to bring guests or families? What are the demographics of the group?

o Theme – How do you want to pull the event together? How will this special day be remembered? Choose a theme that will best celebrate the mood that you want to create.

o Products – What would you like to give your guests? How soon is it necessary to begin the promotion? Generate awareness of your event by sending invitations and promotional products that are impressionable. Consider trophies, prizes, gifts, and favors.

In conclusion, regardless of the size or purpose of your event, promotional products help your guests celebrate and remember it. Work with a promotional consultant to create the desired message and goodwill of your invitees.

How To Define Promotional Products

As a rule, promotional products are imprinted with a company’s name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.

Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.

The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.

Rewards for using promotional products

Promotional products are flexible, substantial and ongoing. Their influence can be easily calculated and have a higher apparent value which compliments the selected audience.

Promotional products engender goodwill towards a company and its salespeople.

On-Line promotional products

The majority of sites offering promotional gifts have websites that are linked to promotional product shopping malls. For this reason, products provided are very often not discounted. offers the most varied range of products on-line. As testimony to our purchasing power, most gifts are offered at discounted prices from selected distinguished manufacturers.

Our promotional products range

At YesGifts we offer the leading on-line index of promotional products in the UK. These include promotional pens, promotional keyrings, and promotional mugs, and go right through to travel and leisure gifts, desktop products and promotional fashion and attire.

Promotional Products Guide

Promotional Products Specialists Who doesn’t love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, “I really can’t wait to get some free stuff” crossed your mind. You might find it hard to believe but companies live for this. It’s a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity.

Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don’t see the benefits right away they’ll come in due time. Take my own story for example. I’ve been to trade shows and whether they’re car shows or PC expos, the first thing that I pick up when I walk through those big entry ways is a plastic bag. I’ve now got a place to put all my brochures, pamphlets, and whatever else I might collect at the convention. Now these bags usually have some company’s logo printed right on the bag. At the most recent PC expo that I went to they had’s logo on the bag. I can remember exactly how it looked: a bright red bag with their company logo printed in white. That was about two or three months ago. Now that’s smart company branding right there. If I can remember that out of all the other things that I have done in the past two months, then the company has accomplished their goal with the use of a promotional product.

This might be compelling evidence that promotional products are the key to getting your company recognized and remembered, but just picking the coolest product on the block won’t get you very far. There’s one key element to remember when choosing a promotional product: you need to know your target audience. Example: you can’t give fruit stress reliever to a convention attendee that is there to see computers. Why? It has nothing to do with what your target audience is interested in. Wouldn’t you rather give a computer stress reliever? Your target audience is the key because they are the ones you want at your booth and they are the ones you want contacting your company directly to purchase some type of item or service. If you leave a lasting impression on that customer then you have done successfully promoted your company. And if you do it with a promotional product, then you have left them with a physical product that will remind them to contact you in the future.

All this is great, but you’re probably thinking what type of promotional product would benefit me the most? Again look to your target audience but also look at what type of industry you’re in. Ask yourself, what type of relationship do I want to build with a customer: long term or short term? If you’re interested in a short term relationship, then probably any industry related promotional doodad will do, but if you want a lasting impression, do a little bit of homework. Think what I would want if I was a long time customer from a company. Personally, I would love to get a promotional bag for my laptop from the company who sells me my computer parts. I’d love a duffle bag with the company logo of my auto parts store screen printed on the side.I see that as loyalty to me, the consumer. And if I were the owner of a company and I saw a customer using the promotional item that I picked out, that would make me feel good. Because I’d know that I had successfully developed a good relationship with my customers.

So how do you start successfully branding your business? Firstly, work from the inside out by starting with your employees. They interact with customers day to day and they’re people themselves. So running ideas about promotional products by them can give you great feedback into the mind of the consumer. Your employees will tell you an honest opinion about which products would be most successful with your customers. This will save you time and expense. Speaking of time, be sure to factor in that promotional products are made to order. Customization takes time, so make sure you, if you have a specific event date, you leave yourself the time needed. It saves time and money in the long run.

So what have we learned about promotional products? Firstly, promotional products can help your company in ways you have never dreamed of when used correctly. Secondly, know your target audience. In addition to knowing your target audience, you have to know your industry. Utilize your employees’ ideas and opinions about specific promotional items before giving them out to your target audience. Finally and most importantly, plan in advance and allow the time needed for production. Following these simple steps will result in, not only the correct use of promotional products, but a successful promotion as well!