High Value Promotional Products You Can Give To Your Clients

Today, promotional marketing is becoming a very important marketing strategy that people use in order to promote their businesses. However, with the many types of promotional products that you can use, you might be in danger of choosing the ones that are ineffective and made from poor quality materials. It is important to take note that when planning to develop a promotional material, you need to make sure that the product is not only effective but it should also represent the vision and ideals of your business. For this reason, it is crucial to use high value business gifts.

Why Use High Value Promotional Product

High value promotional items are indispensable in enhancing the corporate image as well as brand presence of your company. Since the business world is full of cut throat competition, it is important that you stand out and only high value promotional items can give you the leverage that you need. In most cases, high value promotional items can be baseline products that your company is already making or several full presentation pieces that your clients can easily associate with your business. And since these products are high value, they should be made from good materials so that your marketing efforts will be highly perceived.

What Are Examples Of High Value Promotional Items?

When you say high value, it does not necessarily mean that it should be expensive. It means that the product should be carefully planned as well as properly constructed to have good quality. Remember that even inexpensive things can be high value. One of the best examples of quality promotional items is a promotional gift pack. The best thing about gift packs is that they are tailored for each individual whom you will be giving the business gifts to. Other examples are luxury pens, watches and gadgets. Most companies give these luxury items to their seasoned clients as their way of saying their gratitude for patronizing their business. The thing is that the promotional gift should make a statement when it comes to the value of relationship to enhance its promotional purpose.

Where To Get High Value Promotional Products

High value promotional products are not as easy to come by compared with conventional products. In fact, you need to consult with a marketing specialists to help you plan develop your promotional items. Moreover, it is also important that you look for a reliable supplier. This is especially true when you are planning to give away luxury promo giveaways. If you fail to look for a good supplier and just settle for second best, you might end up getting the wrong gift which can lead to negative image of your business.

A high value promotional material can give you a lot of advantages for your business but if your concern is the cost, then you can limit the production of this particular promotional tool to a few numbers and just give them to selected people whom you value the most in your business. Even if you only produce a small number of it, people are still going to talk about your company for days to come.

Promotional Products Don’t Work, Unless You Do This

Promoting your business is hard work! You have the aching head and feet to prove it. And if you’re like most business owners, you’re tired tired tired of purchasing promotional products that get little to no results.

That’s because you haven’t done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.

You need to ask questions like what’s the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who’s it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?

Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn’t use that cheap pen or soda can themselves, why would they think their customers would use them?

So never, ever underestimate your customer-even if that customer or person who will be using your promotional product is a child or teenager. In fact, you can pretty much count on the fact that unless you do some serious planning for your promotion, any promotional item or product you give away will be taken home and given to the kids.

That’s why it’s essential to plan your promotional product purchases around a central idea, much like you would for an advertising campaign. And that means knowing if there’s a need for your promotional product. It isn’t likely that people are beating down your door to get a notepad or refrigerator magnet from you.

If people don’t want it or can’t use it, a promotional product isn’t worth very much to them. The reverse is true too. If the promotional product doesn’t directly relate to your business and give people a reason to buy your product or use your services, then it isn’t going to do your bottom line any good at all. Worse, the money you spend on it is pretty much wasted.

So pull together your top people and have a brainstorming session for good promotional product ideas. Find out what your customers really want-and more importantly, what you mean to accomplish with your promotional product. This ensures you’ll have dynamite promotional products that get you the results you want every time.

Personalized Promotional Products for Businesses

Small and large businesses can benefit highly from getting personalized promotional products. This can help your company get the awareness and attention you are seeking. There are a lot of ways to lure customers and clients to do business with you. You have to make sure you give them a lasting impression so that they will always remember you. Events you can attend where you will need promotional products include trade shows, conventions, conferences and other corporate gatherings. You can practically get any item and turn it into the perfect marketing tool. You will be reminding your current clients of your excellent business and services all while attracting new clients.

There are popular products that can be personalized for your company to give out at your office or at events. These items include pens, business card magnets, shot glasses, portfolios, tote bags and key chains. They’re all practical and will guarantee that they will be used again at home, work or on the go, all while promoting your business and services. Depending on what promotional products you choose, they can be embroidered, engraved, monogrammed or printed with your business logos or unique graphic designs. This is a way to brand yourself and it will give you more exposure.

There are other items people look for when trying to promote their company. Other personalized promotional products can include t-shirts, can coolers, stress balls, mouse pads, calculators, coasters, travel mugs, sports bottles and more. Travel mugs and sports bottles are extremely popular; especially when they come with double wall feature. Get them custom printed with your business logos, unique graphic designs. These are all products that will be used consistently by your customers and clients. They will always remember your business whenever they see or use their new products.

Wherever you may look, make sure that you are buying top quality personalized promotional products. Get your brand out there and impress your clients. Give them also to your employees so they can further promote your company outside of work. Choose products that best suit your style and needs and start promotion now. Make sure you search well and only go with companies selling the highest quality in promotional items for cheap. It’s perfect so that you won’t have to overspend using other marketing tools or advertising means for your company. Not only is it great for businesses but also non-profit organizations and charities to get promotional products to sell with their logo to raise awareness.

Make Your Event Memorable – Plan Carefully With Promotional Products

For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished.

Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don’t miss the opportunity to engender long-lasting positive memories of your organization or event. Be sure that it is happily remembered for months or even years afterward by including promotional products.

Create Anticipation

Send out promotional products in advance as reminders of that upcoming special event. Generating interest beforehand is key. Incorporate your unique theme into the promotional product concept and establish that feeling of excitement.

Motivational Reminders

Perhaps your event relates to employees achieving outstanding sales or other work-related goals. Keeping your participants focused and enthusiastic requires even more advance notice. Also important here is involving a larger quantity of promotional products to serve as reminders. Such special events involve well-thought out planning and the selection of an inclusive motif that can be easily conveyed through the duration of the event. Promotional products should serve as motivational reminders throughout the experience from beginning to end and relate back to that special theme in a creative way.


If you are planning a benefit or a community affair, be sure to delegate responsibility by
establishing a core team. Choose members to help keep maintain the planning process. Be sure that they are dedicated to the cause and enthusiastic about achieving the goals of the event. This will help establish a willingness to work together and assume certain responsibilities. It is also a good idea to involve community organizations to help contribute. Consider the local government and municipal divisions for donations of time and money.

If you are a vendor participating in such a large event, you will want to give promotional products to visitors of your booth. This is important because even after the benefit, participants will have memorabilia reminding them of the cause and your association with it. Some examples of promotional products given out might include magnets, water bottles, pens, business card holders, letter openers, and other items. Such products can be inexpensive and also useful. Be sure that you have a proportional quantity of promotional products that relates to the total number of expected visitors. You will want to have enough products to circulate and promote your organization.

Note that it can also be effective to use low-cost kids’ products as favors or prizes. These might include crayons, whistles, balls, puzzles, or other items. These are very inexpensive to purchase as a buyer, but children almost always consider them valuable.

The Importance of Planning

For special events, planning ahead can ensure success. You and your promotional consultant will want to consider several key ideas in advance:

o Goals – What is the purpose for the event? To promote goodwill? To generate new customers? To reward employees?

o Budget – What is the figure per person? What is included in the budget: Food? Transportation? Gifts? Setting such guidelines in advance can help you plan more carefully and achieve all of your goals.

o Timeframe – When do you want to begin the promotion of your special event? Is it a contest? The more involved an affair is, the earlier you will have to announce it. If traveling is required of attendees, their saving the date will be much more crucial than if the event were held in-house or at a local venue.

o Attendees – Who are you inviting? Are these important clients? Employees to be recognized? Are attendees encouraged to bring guests or families? What are the demographics of the group?

o Theme – How do you want to pull the event together? How will this special day be remembered? Choose a theme that will best celebrate the mood that you want to create.

o Products – What would you like to give your guests? How soon is it necessary to begin the promotion? Generate awareness of your event by sending invitations and promotional products that are impressionable. Consider trophies, prizes, gifts, and favors.

In conclusion, regardless of the size or purpose of your event, promotional products help your guests celebrate and remember it. Work with a promotional consultant to create the desired message and goodwill of your invitees.