History Of Promotional Products

The first known Promotional Product used in America were commemorative campaign buttons used by George Washington during the Presidential campaign in 1789. In the early 1800’s calendars and rulers as well as some wooden items used for advertising, although an organized industry for creation and distribution did not yet exist until the late 1800’s.

A commercial printer by the name of Jasper Meeks from Coshocton Ohio was the 1st seller of promotional products for the industry when he got a local store selling shoes to print their business name on book bags for local schools. Mr. Meeks local printing competitor Henry Beach followed suit and began printing and selling other items like marbles, aprons, cloth caps, card cases, calendars, and fans to businesses.

In 1904, Mr Meeks and Mr Beach along with 12 other manufacturers of promotional merchandise came together and founded the first Promotional Product Trade Association for the industry. The organization is now referred to as the P.P.A.I (Promotional Products Association International) This organization now includes over 7,500 global members. and represents an industry of more than 22,000 distributors and 4,800 manufacturers across the world.

The United Kingdom & Ireland Promotional Product Merchandise Industry officially emerged as corporate marketing became advanced during the late 1950s. Before this era a company may have handed out occasional gifts, but there still was no recognised Industry in existence. The 1st dramatic growth in the industry began in the 1970s. When an increasing number of corporate companies saw the benefits gained from promoting their Business name, brand and product or service with the use of gifts displaying their own logo. There was a limited choice In the early years of Promotion Products, then at the beginning of the 1980’s demand grew from distributors for a generic Promotional Product catalogue they could distribute to their corporate customer displaying their brand as their own.

In years to follow these catalogues could be over-branded to show a distributor’s corporate logo and then distributors could deliver them to their end-user as a product of their own. In the beginning stages these catalogues were a vital sales tool and customers would order directly from these catalogues.

Beginning in the 1990s new catalogue services became available for distributors from many sources. The Industry created ‘Catalogue Groups’ who offered a specialized catalogue to a selected geographical group of Promotional Product merchandise distributor companies. Membership of a Catalogue Group also offered improved buying term options, a group of fellow distributor companies, & offered more support services. A current example of this type of Group would be the Envoy Group, who offers discounted products to a select group of distributors who have been in the industry for a minimum of three years. These members of the Envoy Group have regional exclusivity as a perk.

Preceding the 1990s the Promotional Product Merchandise Industry had a peak season, this was around Christmas & the giving of gifts. This changed dramatically by the beginning of the 1990s when Christmas gifts became less popular in the growing multicultural Country of England. Corporate companies became more creative by using promotional product merchandise to support their brand throughout the entire year.

In the early 2000’s the role of a Promotional Product merchandise catalogues started to change, because they could no longer fully display the vast range of products being offered. By 2007 companies were mailing catalogues to targeted customer lists, instead of the blanket postal mailing list they were using before. The catalogue has become more of a ‘business card that demonstrates the concept of what a company did, instead of a critical sales tool. In 2009 results published showed research involving a representative group of distributor companies, this indicated the usage of real hard copy catalogues would fall up to 25% by the end of 2010.

Distributor companies are experts in finding a way to source their creative Promotional Products. Traditionally, to make sure that they offered an effective manufacturer network, theses companies kept themselves updated on the trade product ranges available by attending exhibitions held all over the world, the (Trade Only National Show in the United Kingdom, Product Stewardship Institute or (PSI) in Europe and the P.P.A.I Show in Las Vegas, NV) & from the mailings the manufacturers received themselves. In 2004 Promotional Product sourcing began to change due to the launch of online trade sourcing services that became available and united distributors with manufacturers all over the world. This service is completely for vetted trade promotional merchandise distributor companies & is not offered to corporate end-user companies.

By 2008 just about every distributor incorporated a website demonstrating a range of items available. Not many offered the ability to order online mainly due to the complexities surrounding the processes to brand the merchandise needed. Today there are several companies that offer home based business opportunities to sell Promos. This allows the big distributor companies the ability to bring in more orders without having to advertise themselves. Smaller business can compete in the industry since all they need to do is advertise, find orders, and place orders, not having to worry about overhead costs. The fulfillment centers collect the artwork, print the orders and handle delivery.

How Do Promotional Products Work?

Promotional products are one of the most effective tools of advertising available today. When compared to other marketing tools, promotional products give your marketing initiative a tangible angle, one that can be highly targeted towards the intended audience. More importantly, its functional value also helps ensure that it delivers a high rate of brand recall and ROI.

How do they Work?

Promotional products essentially work on one fundamental idea – that all of us like to get free things (don’t we?). It is human nature.

To this extent, brands leverage this opportunity to lure members of an audience into buying the main offering – that is, by giving them another offering for free. In addition to increasing sales, these products are also effective tools when you need to raise brand awareness.

Also, many of your promotional items can be customized for your audience. For example, it is possible to send a customized compendium, desk clock or watch out to all your high-net worth clients. Customized promotional items that suit your audience, increase the likelihood of product retention thus enhancing the chances of brand recall.

Choosing the Right Promotional Products

The key to a successful promotional product campaign is selecting the right kind of promotional product to utilize. Selecting an item at random is probably the biggest faux pas your marketing manager can make.

Not only does selecting an inappropriate item reduce the chances of your audience putting the product to use, but it also puts your brand’s reputation at risk.

Different types of promotional items to choose from are-
If your brand is established, you can consider promoting newly launched item. For example, a sample of a shampoo that you may have just added to your range.

Consider giving away a product that is related to your core business or offering. For example, key chains if you are selling cars or computer accessories if you are in IT hardware.

You may prefer to select one of the thousands of varieties of promotional items that are available. Anything from mouse pads to pens, carry bags, coasters, pedometers, inflatables and coffee sets work effectively as long as they are relevant to your core offering and your audience.

Associating yourself with a reputed promotional items vendor is a great way to make sure you give away good quality and memorable promotional products to catch the attention of desired customers on your business or brand identity.

Custom Promotional Products: Will These Really Get Your Business Noticed?

Custom promotional products can be a very good way of promoting your business, as it provides you with a way to connect with your target market – without being too “sales-pitchy” about it.

It is worthy to note, however, that in order for you to benefit from giving out business promotional products, you must actually make sure to choose designs and items carefully. By doing so, you’ll be able to create a lasting impression, which in turn, can result to more advantages for your business. Remember: the key here is to stand out from the crowd.

Business Promotional Products and How They Can Help Your Business

Giving out freebies and special items to potential customers is considerably among the most viable ways of creating interest for your business (whatever it may be). Many businesses actually use special promos and the like to catch their market’s fancy – although if you want to go one notch higher, then you can opt to give out custom promotional products that people can actually use.

If you are an exhibitor in a business trade show, then you’ll be able to entice more expo visitors to visit your booth via the promotional items that you’re giving out. You can either hand out USBs, cellphone accessories, golf items, digital t-shirts, temporary tattoos, custom magnets, custom pens and other items to people who are showing a keen interest in what your business is all about. And the more the people you are able to reach out to – the better things will be for your business.

Take note though: business promotional products are not only for those using traditional marketing methods. Those engaged in Internet marketing campaigns can also make use of this strategy to make things work. The same rule goes: if you’re able to give out items that catch the interest of potential customers – then you can expect better things to come.

Custom Promotional Products: Know Which Is Right for Your Business

Before you start giving out promotional items for your campaigns- it would be best to understand your market or your niche first. By doing so, you’ll be able to know which specific item or items will make you stand out from your competitors.

Know the purpose of handing out such products. Are you trying to break into a new industry? Or are you trying to keep your current consumers loyal to your brand? Is your business part of a loyalty program (and plan to give out loyalty rewards)? Do you want to motivate your employees and workers by giving out corporate giveaways and similar items?

By knowing your purpose – you’ll be able to find the appropriate custom promotional products to give to your target market. This will make things easier for you, and it will also help you choose which custom products to give out, the appropriate designs to complement them and the message that you want to convey. With all of these taken into account, you can be assured that things will go as planned.

These are just some of the things to take into account if you want to get noticed via promotional items. To know more about this topic, don’t hesitate to visit promoscanada.com for more information. The company has a wide array of business and custom promotional products that are bound to fit your specific needs and purposes.

Spread Brand Awareness With Eco Friendly Promotional Products

Climate change is affecting the environment in various ways. In trying to limit this impact on the environment, business owners so their share to avoid harmful effect of climate change by changing their current mindset into an Eco-friendly one.

These business owners did this by implementing some ecological tactics in their brand promotion.

Integrating Eco friendly substance to the business is the best way to make a direct statement to customers and prospect. Sending them an Eco-friendly promotional product is one of the effective approaches any company can make.

According to studies, 82% of customers were still buying green and 66% customers think that companies should support the environment.

This change in consumer buying behavior has direct influence on advertising and marketing through promotional giveaways.

Using Eco friendly promotional products, business organization can:-

Create a positive impact of brand on targeted market

The products business gift out seems like a gesture to your customers, but these items can speak volumes about a company as they increase your brand awareness and recognition. When a company incorporates ecological elements into the business promo products can create a valuable and positive impact on the targeted market.

Offer amazing Return on Investment

A reusable products are a great to promote your brand for stability of the item will allow your customers to use the products again and again. Each and every time customers reach for the custom brand product, they will recall products and services of the company.

Ultimately the lifespan of reusable products depends on how much customers make use of them. But, after your first investment, the product will rain-forcing your brand.

Use Eco Qualities that represent your brand

Remember, the more customers use branded promo products the more exposure the company will receive. Make consumer products Eco-friendly by using material that are reusable, recyclable. Opting for recycled products are great as they would be tossed after the end of the their life span in the recycle bin.

Convey a Positive message

Make sure, the words and images have printed on the promotional products will convey a clear message about your brand to the customers. Business can get its marketing message while doing something positive for the environment.

Individuals and businesses must work hand in hand to promote environmental awareness. Using ecological promo products, organization is not only promoting their brand, but also making a good impact on audience and potential customers.